Five Online Ordering Trends in the Restaurant Industry

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Online ordering systems are growing in popularity amongst both restaurants and consumers. They have been associated with increased revenue, improved capacity management, improved productivity, improved transactional marketing, and customer relationship management. While they increase ROI and customer loyalty for restaurants, they also offer consumers an easy, convenient way to order their food. Here are five trends within the usage of these innovative systems as interpreted from the 2011 Cornell Hospitality Report, The Current State of Online Food Ordering in the U.S. Restaurant Industry:

1.     Consumers of pizza restaurants, followed by sandwich places, Mexican restaurants, and Asian restaurants, most frequently use online …read more

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